For Tsuki Blade, the goal was to showcase how a single axe-shaped design works both as a pendant and as a pair of earrings.

The main challenge was showing this transition clearly without confusing the viewer. The product had to feel premium and intentional at every stage.

To solve this, we designed a formation sequence where chains assemble around the axe to form a complete pendant. Once the pendant is established, it detaches from the chain and splits into two balanced earrings — using the same original axe form.

This approach allowed us to demonstrate versatility while keeping the product as the hero throughout the animation.